WHAT YOU'LL LEARN:
- Brand-First Thinking: Why your brand is worth 10× your factory.
- The Rule of 3 and 10: Why your company breaks every time you triple.
- The 10× Rule: Why being 10% better doesn't cut it (and what does).
- Attention Economy Mastery: How to win when you only get 3 seconds.
- Crisis Management: Survival tactics for when everything's on fire.
- Real Case Studies: Nokia's death, Airbnb's pivot, Webvan's $800M mistake.
- Customer Psychology: Why people actually buy (problems, needs, emotions).
- Timing Tactics: The #1 factor between success and failure.
- Scaling Strategy: How to grow without destroying what you built.
- Marketing That Works: Not theory—what actually drives sales in 2025.
WRITTEN BY SOMEONE WHO'S BEEN THERE:
- Built international brands from zero to millions in revenue.
- Scaled companies through 300%+ year-over-year growth.
- Survived multiple business crises that should've been fatal.
- Lost millions on bad timing (and learned the lessons).
- Co-founded businesses acquired by global corporations.
This isn't theory from a consultant. This is hard-won wisdom from the trenches.
BONUS: FREE COMPANION APP Scale+ (iOS, Android)
- Interactive frameworks and templates.
- Brand-building worksheets.
- Crisis management checklists.
- Community of fellow founders.
- Regular content updates.
- Implementation tools.
100% FREE. No subscription. No catch.
