Sneakers

Sneakers grew out of efforts to make more durable, more comfortable shoes—and became a major link between sports and fashion. Their sales rose with the popularity of tennis and exploded along with basketball, leading to celebrity endorsements, big-name brands, and continued technological breakthroughs. In the twenty-first century, sneakers are still evolving, along with "sneaker influencer" social media, smart tech, and other hot new trends.