Simple Rules

'Want to lose weight? A decent night's sleep? Write a great novel or be better at internet dating? Well, the best way is establish a set of simple rules.

Life gets more complicated every day. Whether you're struggling with information overload, attempting to act effectively with limited resources or trying to change bad habits - all you need is Simple Rules.

Donald Sull and Kathleen Eisenhardt have spent the last decade working with businesses around the world, and have developed a set of highly effective, tried-and-tested rules to help tackle complex problems, whatever they are. In Simple Rules. they share them with you.

So, how do we make the best decisions when deluged with data? How do we solve problems across global networks? And how do we pinpoint what exactly it is that is holding us back from success? Sull and Eisenhardt have distilled two careers-worth of research, experience and work into a much needed guide to achieving our most pressing personal and professional objectives, from overcoming insomnia to becoming a better manager or a smarter investor. Full of tips, illuminating case studies and clear advice, Simple Rules. provides the tools you need.

About the Author

Donald Sull is a global expert on strategy and execution in turbulent markets. He is a Senior Lecturer at MIT and was formerly Professor of Strategy and Entrepreneurship at the London Business School. He has published three award-winning books and ten best-selling Harvard Business Review articles. The Economist identified his theory of active inertia as an idea that shaped business management over the past century and Fortune listed him among the ten new management gurus.

Kathleen M. Eisenhardt is Professor of Strategy and Organization at Stanford University. She received a B.S. in mechanical engineering from Brown University, holds an M.S. in computer science and received a Ph.D. from Stanford's Graduate School of Business. She also has several honorary degrees including from London Business School. She is the co-author (with Shona L. Brown) of Competing on the Edge: Strategy as Structured Chaos.

They have been working together on the ideas behind Simple Rules for over a decade.