Self Help

Professional wrestler Al Snow delivers highlights from his onscreen antics and never-before-heard tales from the road in this high-flying memoir spanning 30 years in the ringIn the late 90s, wrestling journeyman Al Snow looked in the mirror and saw a man who needed help. A man whose reputation within the wrestling industry was excellent but whose career was going nowhere. Channeling his frustration into the gimmick for which he would become best known, Al began talking to (and through) a mannequin head. With Extreme Championship Wrestling, Al reinvented himself as an unhinged neurotic and became one of the hottest acts in the most cutting-edge promotion in America when wrestling's popularity was at its peak. This led to a journey back to the industry's main stage, World Wrestling Entertainment, during the wildly popular Attitude Era, and in the central role as a trainer and father figure on the MTV reality show, Tough Enough.Now, after 35 years in the industry, Al Snow tells the stories of the unbelievable yet true events that formed his career, from his in-ring recollections to out-of-ring escapades, including drunken midnight journeys with a vanfull of little people, overuse of Tasers at autograph signings, and continual attempts on his life by assorted members of the animal kingdom. Self Help is Al Snow at his best, delivering what everybody wants and needs. Short DescriptionThe story behind the bizarre wrestling career of Al Snow to be revealed in new book. After more than 30 years working for WWE, ECW, and TNA, Al Snow offers "help", with tongue planted firmly in cheek. Sales and Market BulletsNear the end of 2015, Al Snow started Al Snow Wrestling Academy, which is based in the U.K. and is endorsed by Kurt Angle, Jeff Hardy, Tommy Dreamer, Jim Ross, and many more.In April 2018, Snow purchased Ohio Valley Wrestling, an American independent professional wrestling promotion based in Louisville, Kentucky, which he will be taking over from founder and owner Nightmare Danny Davis.AudienceWrestling fansPotential U.K. market (co-author lives in U.K.) Target social media campaignsFollow and support author's social media approachOutreach to wrestling forums and influencersWork with Al's connectionsPitch to wrestling websites, publications, and online forums, i.e., wrestlingclassics.com, Figure Four, Fighting Spirit, PW Insider, Totally Wrestling, etc.Pitch author interviews to wrestling podcasts, i.e., JobbingOut, Rasslin' Memories, PWTorch, OWW Radio, 6:05 SuperPodcast, etc.Pitch to wrestling, sports, and entertainment publications, i.e., Sports Illustrated, Entertainment Weekly, ESPN the Magazine, Newsweek, CBS Sports, SportsBusiness, Pro Wrestling Illustrated, etc.