This book guides you through an enjoyable journey, step by step, into the future. A team of fictional characters is introduced to share their learning and working experiences with the readers.
In the beginning of the book, you will take the first step by learning the most basic models for one-period forecasts based on past performance of a market. You will also learn how to evaluate your newly built models.
Next, you will progress further into intermediate level models, including multi-period forecasts based on past performance of a market or based on an external factor. It also introduces interval forecasting, which allows you to obtain a range of forecast values instead of a single value in the future.
In the second half, you will familiarize yourself with advanced models that provide multi-period forecasts based on multiple internal or external factors. Toward the end, you will learn several applied models in business and economics that will facilitate you with practical applications related to real life situations.
The last chapter summarizes all models introduced in this book and provides a table of references for finding the most important concepts, tables, and figures in the book so that you can recall every step of your adventure.
The author created Excel Demos, Exercise Data, and an Answer Key for faculty who adopt this book. Students can download the Demos and Exercises from the publisher's website. Instructors, please contact marketing@businessexpertpress.com to request the Answer Key.
