Seeing and Believing

The Influence of Television

By: Greg Philo

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Paperback | 28 June 1990 | Edition Number 1

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254 Pages

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23.6 x 14.1 x 1.5

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Television has a powerful impact on our beliefs and is open to use as a political and propaganda tool. Greg Philo has taken a new approach to examining these issues by inviting groups of television viewers to write their own news programmes, based on news pictures from the 1984-5 British miners' strike. The results are telling. For most in the groups, seeing was believing: they were able to reproduce central themes and even individual phrases from television coverage of the strike, over a year after the events. Some groups, however, rejected television versions of the world. The author investigates their reasons for this, and shows that what is seen on the news is interpreted through viewers' personal histories, political cultures, and class experience.

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