Results for author 'Jacob Jacoby'

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Most Recently Published

The Comprehension and Miscomprehension of Print Communication

Jacob Jacoby and Wayne D. Hoyer

Hardcover

Available for Backorder

RRP $83.99

$77.75

Theory Construction and Model-Building Skills, Second Edition

A Practical Guide for Social Scientists

Jacob , United States) Jacoby and James Jaccard

Paperback

RRP $153.00

$152.75

Theory Construction and Model-Building Skills, Second Edition

A Practical Guide for Social Scientists

Jacob , United States) Jacoby and James Jaccard

Hardcover

RRP $235.00

$221.75

The Comprehension and Miscomprehension of Print Communication

Jacob Jacoby and Wayne D. Hoyer

Paperback

$84.75

Helping Define the Field and Expand Its Horizons

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Paperback

RRP $145.20

$140.99

Helping Define the Field and Expand Its Horizons

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

The Early Years

Attitudes, Brand Loyalty, and Perceived Risk

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

The Early Years

Information Overload and Quality Perception

Jacob Jacoby and Publishers

Paperback

RRP $145.20

$140.99

The Early Years

Information Overload and Quality Perception

Jacob Jacoby and Publishers

Hardcover

RRP $177.10

$169.75

The Fourth P

Advertising and Personal Selling

Jacob Jacoby and Vibrant Publishers

Paperback

RRP $145.20

$140.99

The Fourth P

Advertising and Personal Selling

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

Pre-decision Information Accessing and Behavioral Process Technology (BPT)

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

Methods and Measures

Selected Papers

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

The Early Years

Attitudes, Brand Loyalty, and Perceived Risk

Jacob Jacoby and Vibrant Publishers

Paperback

RRP $145.20

$140.99

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Paperback

RRP $145.20

$140.99

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Hardcover

RRP $177.10

$169.75

Methods and Measures

Selected Papers

Jacob Jacoby and Publishers

Paperback

RRP $145.20

$140.99

Pre-decision Information Accessing and Behavioral Process Technology (BPT)

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Paperback

RRP $145.20

$140.99

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

Legend in Consumer Behavior

Jacob Jacoby and Vibrant Publishers

Paperback

RRP $145.20

$140.99

20 Results