Results for author 'Gerald Zaltman'

Dare to Think Differently

How Open-Mindedness Creates Exceptional Decision-Making

Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

Planned Social Change and the Diffusion of Innovation

Zaltman Metaphor Elicitation Technique

Consumer Behavior Research

Marketing Management

Marketing Theory

Planned Social Change and the Diffusion of Innovation

Consumer Behavior Research

Zaltman Metaphor Elicitation Technique

Marketing Management

Essential Knowledge for Research in Marketing

Business and Management Ser.

Marketing Theory