Results for author 'Deborah J. MacInnis'

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Consumer Behavior

8th Edition

Deborah J. MacInnis, Wayne Hoyer and Rik Pieters

Paperback

In Stock

RRP $204.95

$155.75

24%
OFF

Consumer Behavior

7th Edition

Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters

Paperback

In Stock

RRP $794.75

$317.00

60%
OFF

Consumer Behaviour

2nd Asia-Pacific Edition edition

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan and Gavin Northey

Paperback

In Stock

RRP $167.95

$130.75

22%
OFF

Brand Admiration

Building A Business People Love

C. Whan Park, Deborah J. MacInnis and Andreas B. Eisingerich

Hardcover

RRP $54.95

$51.75

Handbook of Brand Relationships

Advertising and Consumer Psychology Ser.

C. Whan Park, Joseph W. Priester and Deborah J. MacInnis

Hardcover

Available for Backorder

RRP $399.00

$341.75

14%
OFF

The Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

Allen Weiss and Deborah J. MacInnis

Hardcover

$54.75

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