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Services Marketing : 8th Edition - Integrating Customer Focus Across the Firm ISE - Valarie A. Zeithaml

Services Marketing

8th Edition - Integrating Customer Focus Across the Firm ISE

Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler

Paperback

In Stock

RRP $169.95

$129.75

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Services Marketing 3ed : Integrating Customer Focus Across the Firm - Alan Wilson

Services Marketing 3ed

Integrating Customer Focus Across the Firm

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler

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RRP $122.95

$102.99

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Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust

Driving Customer Equity

How Customer Lifetime Value Is Reshaping Corporate Strategy

Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon

Hardcover

$101.75

Delivering Quality Service - Valarie A. Zeithaml

Delivering Quality Service

Valarie A. Zeithaml

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$39.75

Services Marketing 7th edition : Integrating Customer Focus Across the Firm - Valarie A. Zeithaml

Services Marketing 7th edition

Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Hardcover

$625.75

Profiting From Services and Solutions : What Product-Centric Firms Need to Know - Valarie A. Zeithaml

Profiting From Services and Solutions

What Product-Centric Firms Need to Know

Valarie A. Zeithaml and Stephen W. Brown

Paperback

RRP $44.00

$38.75

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Services Marketing - Valarie A. Zeithaml

Services Marketing

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende

Paperback

$488.75

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