Get Free Shipping on orders over $79
Rethinking Strategy for Creative Industries : Innovation and Interaction - Milan Todorovic

Rethinking Strategy for Creative Industries

Innovation and Interaction

By: Milan Todorovic, with Ali Bakir

eText | 2 March 2016 | Edition Number 1

At a Glance

eText


$88.00

or 4 interest-free payments of $22.00 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

on
Desktop
Tablet
Mobile

Other Editions and Formats

Paperback

Published: 30th September 2020

More in Financial Aspects of Art

Typography 34 - Type Directors Club

eBOOK

$25.99

Life in Progress - Hans Ulrich Obrist

eBOOK

$19.99

Leonardo da Vinci : An Untraceable Life - Stephen J. Campbell

eBOOK

RRP $70.40

$56.99

19%
OFF
Art Fraud : 50 Fakes That Fooled the Art World - Susie Hodge

eBOOK

Business or job? - Mohsin Mavio

eBOOK

$46.99

The Intentional Image : Essays on Film Propaganda - Gary James Jason

eBOOK