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Representing 'Race' : Ideology, Identity and the Media - Robert Ferguson

Representing 'Race'

Ideology, Identity and the Media

By: Robert Ferguson

Paperback | 31 July 1998 | Edition Number 1

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Productive media analysis is like an iceberg, argues Robert Ferguson. The vast bulk beneath water is the intellectual, historical and analytical base without which media analysis may become superficial, mechanical or glib. Representing 'Race' argues that the study of 'race' and the mediacannot be seriously undertaken without engaging with theories of ideology and without awareness of contemporary theoretical work, such as approaches to Orientalism and critical discourse analysis.Drawing on examples from newspapers, film, radio and television, Ferguson demonstrates the close relationship between representations of 'normality' and racism. Providing an overview and assessment of existing research in the area, Representing 'Race' is a challenge to intellectual complacency and awarning against the temptation to normalise the very term 'race'.
Industry Reviews
This challenging text offers a detailed, nuanced critique of the operations of ideology in the construction and maintenance of racial hierarchies. Divided into one section on theoretical considerations, and another focused on lucid analyses of media case studies, the book offers us the tools for rethinking the complex relationship between 'race', ideology, and media representations. Lola Young, Professor of Cultural Studies, Univers This is the most illuminating analysis I have read on media use, misuse and default in regard to race and ideology. It should be required reading for all writers, broadcasters and film producers. Donald Woods, Author of 'Asking for Trouble' and ' There is much to admire in this work the overall approach is convincing and promising European Journal of Communication

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