If you've never heard of Nick Panaseiko, that's entirely understandable. He was a backstage guy, making sure that the act onstage is playing to a full house, making sure their records were on the radio and in record stores.
He was a promo man. Kelly Jay of Crowbar referred to the Canadian music industry of the era as a matter of 'six degrees of Nick Panaseiko'. Taking off from a popular Panasonic ad campaign of the day, legendary rocker Ronnie Hawkins dubbed him, 'Nick Panaseiko, a man slightly ahead of his time'.
Promo Man places Nick Panaseiko in the zeitgeist of the music industry in the 60s and 70s and his work with the acts who were - and in some cases still are - the aural soundtrack to our lives. How Nick made his way to the epicenter of the Canadian music industry and made his way out alive is the story of Promo Man.
