Get Free Shipping on orders over $79
The Vision Revolution : How the Latest Research Overturns Everything We Thought We Knew About Human Vision - Mark Changizi

The Vision Revolution

How the Latest Research Overturns Everything We Thought We Knew About Human Vision

By: Mark Changizi

Paperback | 8 June 2010

Sorry, we are not able to source the book you are looking for right now.

We did a search for other books with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your book.

In The Vision Revolution: How the Latest Research Overturns Everything We Thought We Knew About Human Vision, Mark Changizi, prominent neuroscientist and vision expert, addresses four areas of human vision and provides explanations for why we have those particular abilities, complete with a number of full-color illustrations to demonstrate his conclusions and to engage the reader. Written for both the casual reader and the science buff hungry for new information, The Vision Revolution is a resource that dispels commonly believed perceptions about sight and offers answers drawn from the field’s most recent research.

Changizi focuses on four “why” questions:
1. Why do we see in color?
2. Why do our eyes face forward?
3. Why do we see illusions?
4. Why does reading come so naturally to us?


Why Do We See in Color?
It was commonly believed that color vision evolved to help our primitive ancestors identify ripe fruit. Changizi says we should look closer to home: ourselves. Human color vision evolved to give us greater insights into the mental states and health of other people. People who can see color changes in skin have an advantage over their color-blind counterparts; they can see when people are blushing with embarrassment, purple-faced with exertion or the reddening of rashes. Changizi’s research reveals that the cones in our eyes that allow us to see color are exquisitely designed exactly for seeing color changes in the skin. And it’s no coincidence that the primates with color vision are the ones with bare spots on their faces and other body parts; Changizi shows that the development of color vision in higher primates closely parallels the loss of facial hair, culminating in the near hairlessness and highly developed color vision of humans.

Why Do Our Eyes Face Forward?
Forward-facing eyes set us apart from most mammals, and there is much dispute as to why we have them. While some speculate that we evolved this feature to give us depth perception available through stereo vision, this type of vision only allows us to see short distances, and we already have other mechanisms that help us to estimate distance. Changizi’s research shows that with two forward-facing eyes, primates and humans have an x-ray ability. Specifically, we’re able to see through the cluttered leaves of the forest environment in which we evolved. This feature helps primates see their targets in a crowded, encroached environment. To see how this works, hold a finger in front of your eyes. You’ll find that you’re able to look “through” it, at what is beyond your finger. One of the most amazing feats of two forward-facing eyes? Our views aren’t blocked by our noses, beaks, etc.

Why Do We See Illusions?
We evolved to see moving objects, not where they are, but where they are going to be. Without this ability, we couldn’t catch a ball because the brain’s ability to process visual information isn’t fast enough to allow us to put our hands in the right place to intersect for a rapidly approaching baseball. “If our brains simply created a perception of the way the world was at the time light hit the eye, then by the time that perception was elicited—which takes about a tenth of a second for the brain to do—time would have marched on, and the perception would be of the recent past,” Changizi explains. Simply put, illusions occur when our brain is tricked into thinking that a stationary two-dimensional picture has an element that is moving. Our brains project the “moving” element into the future and, as a result, we don’t see what’s on the page, but what our brain thinks will be the case a fraction of a second into the future.

Why Does Reading Come So Naturally to Us?
We can read faster than we can hear, which is odd, considering that reading is relatively recent, and we’ve evolved to process speech for millions of years. Changizi’s research reveals that language has been carefully designed to tap in to elements of the visual processing center that have evolved for tens of millions of years. Visual signs of all languages are shaped like objects in nature, Changizi says, because we have evolved to see nature easily. “People have noticed letters in nature for some time, and there are artists who have a spent a lot of time photographing Latin letters in natural scenes or on butterfly wings,” Changizi says. “For example, if you look at an upper corner of the room you are in, you will see three contours meeting at a point, making a shape close to that of a ‘Y.’“ The Vision Revolution expands upon how our ancestors found the shapes of Latin letters and delves into how visual signs can have similar shapes even though their inspirations come from very different environments.

In addition to these four areas, The Vision Revolution explores other phenomena such as cyclopses, peeking and many more you hadn’t even thought to wonder about. Changizi shows how deeply involved these evolutionary aspects of our vision are in why we see the way we do—and what the future holds for us.

“…to understand how culture interacts with vision, one must understand not just the eye’s design, but the actual mechanisms we have evolved,” Changizi says, “for culture can tap in to both the designed responses of our brains and the unintended responses.”

The Vision Revolution is a book that finally gives attention to what before has been largely neglected by other works on human vision—a book that looks at the “why.”
Industry Reviews
"
""A friendly tone, colorful everyday examples and many helpful figures will draw readers—science buffs or not—down the rabbit hole of cognitive theory and keep them there, dazzled.""

from Publishers Weekly online (starred review), May 11, 2009

""... the novel ideas that Mr. Changizi outlines in The Vision Revolution—together with the evidence he does present—may have a big effect on our understanding of the human brain. Their implication is that the environments we evolved in shaped the design of our visual system according to a set of deep principles. Our challenge now is to see them clearly.""

The Wall Street Journal, June 19, 2009

""Throughout the book, Changizi peppers his explanations with quick, fascinating visual exercises that help to drive his points home ... Changizi's theories are appealing and logical, and he backs them with good circumstantial evidence. ... One thing is certain: The Vision Revolution will make you wonder the next time you notice someone blush, catch a ball or finish reading a magazine page.""

Scientific American MIND, July 2009

""Changizi focuses on why humans have evolved such visual ‘superpowers' as color vision and binocularity. His answers are surprising, overturning theories that have dominated primatology since the 1970s ... Readers, however, need not be well versed in academic debates to enjoy Changizi's lucid explanations. Filled with optical illusions and simple experiments for the reader to perform, this book may be the most fun you'll have learning about human cognition and evolution.""

Barnes & Noble Spotlight Review, July 13, 2009

""… most imaginative, creative and entertaining ... This book will no doubt offer a revolutionary view on our daily experience of visual perception.""

Shinsuke Shimojo, Professor in Biology/Computation and Neural Systems, California Institute of Technology

""Changizi has the unique ability to draw the reader into asking the most fundamental questions of ‘why' rather than the more mundane ones of ‘how'...""

Romi Nijhawan, Reader in Psychology, Sussex University

""This is a book that will open your eyes to the amazing feats of visual perception.""

Michael A. Webster, Foundation Professor of Psychology, University of Nevada, Reno

""… [Changizi] fleshes out his findings and provides a fresh take on many key issues in perception.""

Robert Deaner, Assistant Professor of Psychology, Grand Valley State University

""… a book full of invention and originality. … If you want to learn how to think outside of the box, then this is a book for you.""

Peter Lucas, Professor of Anthropology, George Washington University

""... one of the most original accounts of vision ... novel ideas that are sure to radically change your mind about the way vision works.""

Stanislas Dehaene, head of the CEA Cognitive Neuroimaging Laboratory
"

More in Science in General

Empire of AI : Inside the reckless race for total domination - Karen Hao
The Shortest History of Reality - Geraint F. Lewis

RRP $27.99

$23.75

15%
OFF
The First Astronomers : How Indigenous Elders read the stars - Duane Hamacher
A Short History of Nearly Everything 2.0 - Bill Bryson

RRP $36.99

$29.75

20%
OFF
Liars, cheats and copycats : Trickery and deception in nature - James O'Hanlon
The Age Code : The New Science of Food and How It Can Save Us - David Cox
Seven Brief Lessons on Physics : Anniversary Edition - Carlo Rovelli
The Shape of Things Unseen : A New Science of Imagination - Adam Zeman
Ferment : The Life-Changing Power of Microbes - Tim Spector

RRP $36.99

$29.75

20%
OFF
Big Sky : When the Emu Left the Earth - Bruce Pascoe

RRP $34.99

$28.75

18%
OFF