Raise Some Shell

Teenage Mutant Ninja Turtles

By: Richard Rosenbaum

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Paperback | 15 April 2014

At a Glance

Paperback
152 Pages

Dimensions(cm)
17.78 x 12.07 x 0.76

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$35.75

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Raise Some Shell critically and cleverly examines the origins, evolution, and impact of the Ninja Turtles phenomenon — from its beginning as a self-published black-and-white comic book in 1984, through its transformation into a worldwide transmedia phenomenon by the middle of the 1990s, and up to the sale of the property to Nickelodeon in 2009 and relaunch of the Turtles with new comics, cartoons, and a big-budget Hollywood film. With the eye of contemporary cultural studies and the voice of a true lifelong Turtles fan, Rosenbaum argues that the Turtles’ continuing success isn’t mere nostalgia, but rather the result of characters, and a franchise, that mutated in a way they survived and thrived in a post-modern world.

Industry Reviews

“The second instalment in ECW’s new Pop Classics series does an excellent job contextualizing the origins of Leonardo, Donatello, Michelangelo and Raphael, following the trajectory of the various incarnations and permutations of their stories, and intelligently speculates upon their future … His analysis is intense yet refreshing, and always delivered with humour.” — National Post

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