The Ultimate Sales Letter, 4th Edition

Attract New Customers. Boost your Sales.

By: Dan S Kennedy

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Paperback | 14 January 2011 | Edition Number 4

At a Glance

Paperback
240 Pages

Edition Type
Revised

Dimensions(cm)
1.7 x 21.3 x 13.8

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Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

Completely updated text and examples
Great headline formulas
New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Business Communication & Presentation Language & Linguistics Reference, Dictionaries & Guides Writing & Editing Guides Technical Writing Ownership & Organisation of Enterprises Small Businesses & Self-Employed Kids & Children's Books Education

Careers Guidance Management & Management Techniques Management of Specific Areas Sales & Marketing Management

Introduction: You've Got the Power	p. xi
Before You Write a Word	p. 1
What to Do Before You Start Writing	p. 3
The Kennedy System	p. 11
The Clay with Which to Mold	p. 13
Get "Into" the Customer	p. 13
Get "Into" the Offer	p. 26
Create a Damaging Admission and Address Flaws Openly	p. 29
Salmon Swimming Upstream	p. 31
Get Your Sales Letter Delivered	p. 31
Get Your Sales Letter Looked At	p. 36
Eyes Wide Shut	p. 47
Get Your Sales Letter Read	p. 47
I Want It, but Not That Much	p. 65
Beat the Bugaboo	p. 66
How to Write Sales Pressure	p. 85
Motivate Action	p. 86
Finally, Pen to Paper, Fingers to Keyboard	p. 101
Write the First Draft	p. 101
Rewrite for Strategy	p. 102
Rewrite for Style	p. 112
On Every Road Whether More or Less Traveled, There Are Potholes	p. 119
Answer Questions and Objections	p. 120
Spark Immediate Action	p. 122
Final Brushstrokes	p. 129
The Creative PS	p. 129
Check the Checklists	p. 130
Use Graphic Enhancement	p. 133
Rewrite for Passion! Edit for Clarity!	p. 148
Compare Your Draft to Examples	p. 155
The End Is Near	p. 157
Pretest	p. 157
Bring Your Letter to Life	p. 161
Change Graphic Enhancements	p. 161
Edit Again	p. 161
Mail a Mockup	p. 162
The Cool-Off	p. 163
Get Second Opinions	p. 163
Give It the Final Review	p. 165
Go to Press	p. 165
Major-League Play	p. 167
Test	p. 167
Sometimes, Outsourcing	p. 169
The Most Versatile Sales Tools of All	p. 177
Using Sales Letters in Business	p. 179
The Million-Dollar Sales Letter Secret: The Power of a Sequence	p. 195
"High-Tech" Sales Letters	p. 203
Resources	p. 213
Other Books by the Author	p. 215
Resources from Experts You Met in This Book	p. 217
Index	p. 219
Table of Contents provided by Ingram. All Rights Reserved.

The Ultimate Sales Letter, 4th Edition

Attract New Customers. Boost your Sales.

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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