The Strategic Web Designer

How to Confidently Navigate the Web Design Process

By: Christopher Butler

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Paperback | 19 September 2012 | Edition Number 1

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Expand your strategic capabilities and technological understanding!

Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person?

Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to:

Plan web projects
Organize information in ways that make sense
Understand analytics
Optimize content for search engines and mobile technology
And more!

More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.

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You Can Find This Book In

Non-Fiction Arts & Entertainment Design, Industrial & Commercial Arts, Illustration Graphic Design Computing & I.T.Graphical & Digital Media Applications Web Graphics & Design Kids & Children's Books Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services

Introduction	p. 10
What Is the Web?	p. 13
Planning Web Projects	p. 24
Your Website Is Not for You	p. 48
Information Architecture	p. 61
Optimizing Content for Searchers	p. 79
Making Sense of the Data	p. 89
Content	p. 104
The Mobile Web	p. 119
The Web of Tomorrow	p. 132
Notes	p. 162
Acknowledgments	p. 166
About the Author	p. 168
Table of Contents provided by Ingram. All Rights Reserved.

The Strategic Web Designer

How to Confidently Navigate the Web Design Process

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How to return your order

Defective items

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