Lucky People

A Neuroscientist's Guide to Attracting Luck, Cultivating Success and Leading a Happier Life

By: Nobuko Nakano

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Paperback | 14 April 2026

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21.6 x 13.5 x 1.45

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Lucky and unlucky people often encounter similar situations and setbacks in life. But the way they view and think about the circumstances differs, as does the way they deal with them. So, what are the common lifestyle patterns, mindsets, and outlooks of lucky people?

Nobuko Nakano is a neuroscientist who demonstrates that while luck may appear to be random, it's actually something we can cultivate through intentional actions. We can become lucky through our mindset and behaviour. Certain behaviours attract luck, such as taking calculated risks, expanding social networks and reframing setbacks. Our thoughts and actions shape how our brain processes information and affects how we interact with the world. If we believe in good outcomes, we are more likely to act in ways that will make them happen. This is science-based self-help and an expert take on a fascinating subject that can at first seem irrational and unpredictable.

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