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Problem Is Your Problem, The

Name: Problem Is Your Problem, The
Brand: Category Pirates
Price: 6.99 AUD
Availability: OnlineOnly

5 Mistakes People Make When Answering "What Problem Do I Solve?"

Author: Category Pirates, Eddie Yoon, Christopher Lochhead, Katrina Kirsch

Narrated by: Digital Voice Eddie Yoon AI E

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At a Glance

Format
Digital Audiobook

Duration
00:28.49

Published: 6th June 2025

Digital Audiobook

$6.99

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This audiobook is narrated by a digital voice.

The Problem Is Your Problem explains what it really takes to design and dominate a category. It's all about nailing the problem. If you can frame, name, and claim the right problem, you're not just ahead—you're playing a different game. This mini-book reveals the 5 mistakes people make when answering "What problem do I solve?" and shows you how locking onto the right problem (and creating a strategy that is as clear as it is bold) sets the stage for epic wins in category design.

By the time you're done, you'll know exactly why owning the problem means owning the solution—and owning the market.