This work supports a process called Predictive Evaluation (PE) which enables practitioners to provide executives with compelling training data around the success of training in the three areas of Intention, Adoption, and Impact. PEalso works to determine whether success has been achieved, and provides lead indicators of future adoption (transfer of learning) along with recommendations for continuous improvement. PE provides measurement dashboard along with tactics for improving results. Predicting, the core operational concept in this approach, is a “before-the-fact” method which allows key decision makers to select the best training programs to support company strategy and operating plans. Another way to think about this model is:
Predicting is before-the-fact to decide if to train.
Evaluating is after-the-fact measurement against the predictions.
There are four ways that the PE approach differs from other models in the field, namely:
1. Whereas traditional approaches focus on costs and numbers, not on forecasting financial return, PE focuses on the predicted impact and its value-add to the organization.
2. Whereas traditional approaches view evaluation as after-the-fact with no measures of success, PE employs repeated measures that mirror employees’ path to improved performance with predicted ‘success gates’.
3. Whereas ROI and/or Cost-Benefit evaluations traditionally rely on subjective estimates, PE provides concrete, business-focused and evidence-based data on return on investment and does not use statistical averages based on subjective estimates of improved performance or productivity.
4. Whereas existing approaches work on an after-the-fact basis with one-off programs, PE offers a determined prediction of the extent of transfer and impact and works well with programs that have repeated deliveries over a period of time.
Lacking the information that PE provides, decision makers could fail to support those training programs that have the greatest potential for producing significant value to the company.
When decision makers decide to spend large sums of money on training, they seek to evaluate their options as they evaluate other large investments – that is so on the basis on financial returns to the company. This work shows those decision makers how to accurately determine the potential ROI on such training programs before committing to them.
Industry Reviews
"With his innovative Predictive Evaluation model, Dave will transform 21st-century training evaluation. Written from the viewpoint of an experienced practitioner, Dave provides a road map for truly forecasting the business impact of training prior to making the investment."
-Rita Smith, Vice President of Enterprise Learning, Ingersoll Rand University
"I have seen all too often the missed opportunities when training is followed up on ineffectively or not at all. Predictive Evaluation outlines a process that not only measures effectiveness but also includes strategies to ensure the skills are adopted and ROI is maximized. The practices outlined here are the best I have seen."
-Bob Branson, President, TACK-USA
"By utilizing Predictive Evaluations, we are able to enhance our training during the design and delivery phases to optimize and gain the desired results. This book is a must-read for anyone looking to analyze the cost/benefit and justify training for an organization!"
-Melodi Ramirez Tripp, Director of Engineering Planning and Administration, BNSF Railway Company
"Dave Basarab has succeeded in identifying a realistic way to evaluate training. Having the three elements-intention evaluation, adoption evaluation, and impact evaluation-gives the training community the ability to measure training's effectiveness throughout the process. The challenges we all have had to face when attempting a ROI model are addressed in Dave's book. I found Predictive Evaluation engaging, practical, and insightful."
-Charleen Allen, Director, Global Learning & Development, Baker Hughes, Inc.
"Predictive Evaluation is an innovative and at the same time practical, step-by-step guide to training evaluation. Full of Dave Basarab's keen insights into the link between training success and evaluation, it clearly illustrates how to integrate training 'intention, adoption, and impact' to get the results you want. Its wisdom, applicable to both new and existing training programs, is especially relevant in these challenging economic times. Basarab's evaluation processes are by far the best way to ensure the business value of all of your training initiatives."
-Diana Whitney, President, Corporation for Positive Change, and coauthor of Appreciative Leadership and The Power of Appreciative Inquiry
"It is becoming increasingly more critical to demonstrate value when investing resources in training programs. Dave's method offers a tangible way to assess a program's impact to the bottom line before spending the money, which gives significant credibility to training professionals."
-Lily Prost, Global Director of People and Organization Development, Merial Limited
"Dave provides clear and easy-to-follow step-by-step instructions on how to make sure that all your good needs analysis and effective instructional design are put to use in service of having the desired impact on your organization. He describes specific processes to be sure that the right data is uncovered, the details are specified, and external factors impacting value are recognized and considered. He provides detailed guidelines on how to collect and analyze data related to adoption of new skills, knowledge, and behavior. This book will help anyone struggling to show the value of training-before the training has been implemented and after."
-Christy Pines, Manager, Learning Services, Canon USA
"Predictive Evaluation provides step-by-step guidance to the novice as well as the experienced practitioner in how to make data-driven decisions about the value and worth of a program. Dave Basarab is providing a real service to those who struggle to show their training is making a difference."
-Marguerite J. Foxon, Principal, Performance Improvement Consulting
"Predictive Evaluation is more than just a training measurement guide; it is a valuable ROI tool for executive educators and business leaders alike. That's why it's a must-read."
-John Sullivan, Project Director, Duke Corporate Education
"Dave Basarab has created a unique approach to measure training ROI and found a powerful way to calculate how training investments can be linked to business results. This book is a must-read for any learning leader who wants to have a seat at the executive table."
-Bjorn Billhardt, CEO, Enspire Learning, Inc.
"We all know the adage 'Start with the end in mind.' This book helps us apply that concept when evaluating training and in so doing enables us to continuously target improvements in training programs as well as measure the impact of training to the bottom line of our business. A unique and useful approach to training evaluation."
-Dr. Debby King-Rowley, Director, Burlington Group, Melbourne, Australia
"In 1999 David van Adelsberg and Edward A. Trolley wrote a book titled Running Training Like a Business. Now my former colleague Dave Basarab has added new insights and tools in this book. It is a must-read for all executives looking to make solid, mindful decisions about the development of their people and the impact training will have on their business results."
-John Marohl, Senior Consultant, Marohl Consulting, Inc.
![Multipliers [Revised and Updated] : How the Best Leaders Make Everyone Smarter - Liz Wiseman](https://www.booktopia.com.au/covers/200/9780062699176/0754/multipliers-revised-and-updated-.jpg)
