Positive Performativity and Transformative Management Research

Proceedings of Faculty of Management Technology Conference, German University in Cairo, 21-22 May 2025

By: Hebatallah Ghoneim (Editor), José Iparraguirre (Editor), Martin Walther (Editor), Rasha S. Hassan (Editor), Noha Ghazy (Editor)

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eText | 2 January 2026

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Featuring work presented at the 2025 Faculty of Management Technology Conference at the German University in Cairo, this proceedings presents a timely and comprehensive exploration of transformative forces shaping economies, industries, and societies in the 21st century. Drawing from interdisciplinary and international perspectives, the book compiles cutting-edge research on digital transformation, sustainability, social equity, and innovation. Chapters investigate the role of emerging technologies such as blockchain, AI, and digital payment systems in reshaping economic development, supply chains, and financial inclusion. It also examines how behavioral insights, remote work, and data visualization tools are influencing management practices and public policy.

In addition to technological and economic themes, the volume gives significant attention to socio-political and environmental dimensions, including climate change financing, sustainable consumption, entrepreneurship among marginalized groups, and education expenditure impacts. By incorporating both empirical and bibliometric methodologies, the book provides a robust analytical foundation and identifies future research directions. This volume serves as a crucial resource for scholars, policymakers, and practitioners seeking to understand and navigate the complexities of a rapidly evolving global landscape.