Perfect Pitch

The Art of Selling Ideas and Winning New Business

Author: Jon Steel

Narrated by: L J Ganser

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At a Glance

Format
Digital Audiobook

Duration
08:48.12

Published: 20th July 2020

Digital Audiobook

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This book will show how the principles of advertising research and planning can also be applied to the dirty business of presenting and selling ideas. It is for anyone whose job is to stand up in front of others, and persuade (which is, of course, almost everyone.) While many books exist on the subject of presentations and persuasion, there are none tailored specifically to the needs of the advertising industry, where the currency is that of ideas, rather than physical products. Perfect Pitch provides valuable lessons from inside and outside the advertising industry in the art of presenting creative ideas and new business pitches in a more engaging and effective manner.

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Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising

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Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising

Perfect Pitch

The Art of Selling Ideas and Winning New Business

At a Glance

Digital Audiobook

on

You Can Find This Audiobook In

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