Pattern

& The Secrets of Lasting Design

By: Emma Bridgewater

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Paperback | 3 November 2025 | Edition Number 1

At a Glance

Paperback
240 Pages

Dimensions(cm)
1.6 x 12.9 x 19.7

Paperback

$36.75

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This is the black and white paperback edition of Pattern, published in hardback in 2016 by Saltyard Books. If you would like the original colour illustrated version of PATTERN it is available in hardback ISBN 9781444734942.

Creativity, collaboration, inspiration.

Emma Bridgewater's patterns are as quintessentially British as marmalade on toast - and they have made her distinctive homewares best sellers across the world.

Her inspiration is often deeply personal - a plate of her mother's, a favourite children's book - and as she tells the stories of each pattern's creation, she reveals the intricate processes of research and collaboration behind the familiar designs she has stamped on our kitchenware - and our hearts - for the past thirty years.

Both an entrancing trip down memory lane and a behind-the-scenes look at a thriving creative business, Emma Bridgewater's PATTERN is essential reading for anyone who has ever turned over their mug after draining their tea and wondered about the human story behind that proud declaration: Made in Stoke-on-Trent, England...

About the Author

Emma Bridgewater established her successful pottery business in 1985. She found a manufacturer in Stoke-on-Trent to produce a range of mugs, jugs and teapots inspired by traditional shapes and spongeware designs. She now employs over 230 people and continues to make all her ceramics in Staffordshire, the historic home of pottery manufacture in Britain. Emma is married with four children and lives outside Oxford, where she was brought up.

Industry Reviews

Emma's recollections about the geneses of her iconic spongeware patterns - from multi-coloured polka dots to leaping rabbits - are well written, revealing and charming... the patterns in this book are largely Emma's own, hence her meandering reveries, which elevate this book from a mere catalogue of designs to something of a memoir. * House & Garden *
Beautiful... Emma would modestly describe herself, not as a master potter, but as a 'grubby industrialist with a factory making useful everyday ware'. But really, that self-effacing description fails to capture the delight and charm of the uniquely British brand celebrated in Pattern, and the simple joy her designs have brought to millions. * The Lady *
No one understands pattern and design quite like Emma. This gem of a book celebrates her passion for British ceramics, her beautiful design and joyful pattern. * Kirstie Allsopp *

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