Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Origination : The Geographies of Brands and Branding - Andy Pike

Origination

The Geographies of Brands and Branding

By: Andy Pike

eText | 24 March 2015 | Edition Number 1

At a Glance

eText

$46.19

or 4 interest-free payments of $11.55 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.

  • Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
  • Challenges current interpretations of brands as vehicles of homogenization in globalization
  • Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
  • Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
  • Forges strong new connections between political and cultural economy approaches within geography
  • Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Industry Reviews

"Overall, Origination presents a promising conceptual and research framework capable of revealing the multiple facets of brand geographies."  (Consumption Markets & Culture, 1 December 2015)

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionSociety & CultureSocial GroupsEarth Sciences, Geography, Environment, PlanningGeography

More in Social Groups

Everyday Sacred : A Woman's Journey Home - Sue Bender

eBOOK

Everyday Sacred

A Woman's Journey Home

eBook

RRP $24.99

$20.01

20%
OFF
The Known World : A Novel - Edward P. Jones

eBOOK

The Known World

A Novel

eBook

$14.99

This product is categorised by