Get Free Shipping on orders over $79
Nudge+ : Think, Before You Nudge - Sanchayan Banerjee

Nudge+

Think, Before You Nudge

By: Sanchayan Banerjee, Peter John

eBook | 13 August 2026

At a Glance

eBook


RRP $49.99

$45.09

10%OFF

or 4 interest-free payments of $11.27 with

 or 

Instant Digital Delivery to your Kobo Reader App

The "nudge" revolution has changed public policy. Despite its success, many critics worry about its effectiveness, ethics, and legitimacy. Behavioural public policy needs to be based on a more mature dialogue between citizens and the state. Time is now pressing as societies suffer from intractable global problems, such as climate change, which require an empowered citizenry to work in partnership with policy-makers. To address these challenges, this book proposes a radical modification of behavioural public policy called nudge+.

Unlike nudge, which tells citizens how to act, nudge+ invites people to think about nudge and decide if it works best for them. It also encourages policy-makers to think more carefully before prescribing behavioural insights, producing our mantra: Think, before you nudge.

The book outlines merits of a reflective approach that celebrates agency. It explains how nudge+ encourages people to re-evaluate their beliefs and craft life choices. It invites practitioners to join researchers in this new age of behavioural science in which citizens are at the heart of public policy.

on

More in Central Government Policies

America : Our Next Chapter - Chuck Hagel

eBOOK

RRP $25.99

$20.89

20%
OFF
Chain of Command : The Road from 9/11 to Abu Ghraib - Seymour M. Hersh

eBOOK

American Passage : The History of Ellis Island - Vincent J. Cannato

eBOOK

The Big Scrum : How Teddy Roosevelt Saved Football - John J. Miller

eBOOK