Microsoft CRM For Dummies

eText | 11 November 2004 | Edition Number 1

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The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
Provides expert tips and tricks to make the software work more effectively
Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses