Micro MBA

Theory and Practice

By: Ana Lúcia Rodrigues (Contribution by), J. Paulo Davim (Editor), Carolina Machado (Editor), Miguel L. Pinheiro (Contribution by), Jordi Olivella Nadal (Contribution by)

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Hardcover | 23 April 2018

At a Glance

Hardcover
184 Pages

Age
22+

Dimensions(cm)
24.0 x 17.0 x 1.27

Hardcover

$205.83

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Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

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