Get Free Shipping on orders over $79
Media Management : Leveraging Content for Profitable Growth - Yves Pochet

Media Management

Leveraging Content for Profitable Growth

By: Yves Pochet, Laurence A. Wolsey, Andrej Vizjak

eText | 2 November 2012 | Edition Number 1

At a Glance

eText


$129.00

or 4 interest-free payments of $32.25 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

on
Desktop
Tablet
Mobile

More in Graphical & Digital Media Applications

Typography 34 - Type Directors Club

eBOOK

$25.99

On Designing Well - Pree Kolari

eBOOK

How a Game Lives - Jacob Geller

eBOOK

$12.99

Beryl - Joanna Quinn

eBOOK

eBook

$31.49

Disney's Animated Classics : A Comprehensive Guide - Stephen Rötzsch Thomas

eBOOK