Managing Mobile Technologies

An Analysis from Multiple Perspectives

By: Alexander Brem Tugrul U Daim

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eText | 5 April 2019

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This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different industries to help them manage the very latest technologies that have become a part of every business today.

The book reviews multiple perspectives of the challenges brought by the introduction of mobile technologies into our lives. The technical perspective covers major constructs at play; the organizational perspective reviews international cases; and the personal perspective investigates the adoption of emerging applications and their impact.

By reviewing multiple perspectives, readers will be able to adopt a tool to manage the complexities and challenges brought by the mobile technologies.

Contents:

Major Constructs — Technical Perspective
Ecosystems
Cultural Aspects
Brand Management
International Perspectives — Organizational Perspective
Cases in India
Cases in Europe
Cases in Japan
Cases in Germany and South Africa
Adoption of Mobile Technologies — Personal Perspective
Applications in Food
Applications in Tourism
Applications Disabilities
Applications for Public Places
Applications to Prevent Cyber Bullying

Readership: Graduate-level researchers and professionals dealing with mobile technology, and mobile network technology research and development, and transition.Mobile Technologies;Technology Management;Innovation Management;Technology Adoption;International;Cases0Key Features:

Focuses on management of mobile technologies, not just mobile technologies or not just technology management, but both
Analysis is based on multiple perspectives rather than one perspective
A compilation from a well respected group of international scholars