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Make It Memorable : Writing and Packaging Visual News with Style - Bob Dotson

Make It Memorable

Writing and Packaging Visual News with Style

By: Bob Dotson, Drew Jordan

Hardcover | 29 June 2023 | Edition Number 3

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This essential guide to visual storytelling for news media students and professionals, grounds you in proven techniques while it lights your path to the future of new media storytelling in the digital world. In Make It Memorable, former NBC News correspondent Bob Dotson and New York Times visual investigations producer Drew Jordan present a unique and engaging hands-on approach to the craft of visual storytelling. The third edition offers new insight for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples. Each chapter includesDetailed story scripts with video cues, audio cues, story tips, and links to the final productions online.Discussion questions to reflect on and apply the chapter's content to your own stories. Additional book resourcesGlossary of Script CuesReporter's Checklist for every storyNew to the third editionInsights on new media and digital open-source journalism from Drew Jordan add to Bob Dotson's classic framework for engaging storytelling.Chapter 9: Lighting the Path to What's New draws on Drew Jordan's EMMY and Pulitzer Prize winning work with the New York Times Visual Investigations unit to reveal the latest digital tools for building stories with deeper, richer visual-based narratives.The chapter script analyses the New York Times' piece: "Day of Rage: How Trump Supporters Took the U.S. Capitol."New digital sources and tools include satellite maps and geospatial imaging, bodycam footage, user-generated smartphone footage, and social media content and data.
Industry Reviews

A great story can look so natural but hide the truth that a story is a carefully made thing. The good news is that two great visual storytellers, with skill and generosity, have revealed the process in all of its graceful complexity and shown us the way.

--Roy Peter Clark, author of Writing Tools andTell It Like It Is

For generations, Bob Dotson has shown us how to connect with the audience utilizing people-focused video storytelling, both through his work and his instruction. Make It Memorable continues to be an invaluable resource for journalism that matters and the next generation of journalists will surely benefit from this new edition.

--Mike Conway, professor of journalism and media historian, Indiana University

Rarely do you get a chance to see how a master storyteller works. This is it. This wonderful book shows you how to build great stories step by step.

--Katie Couric, Global Anchor, Yahoo! News

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