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M : Advertising: 2024 Release ISE - Michael Weigold
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Advertising: 2024 Release ISE

By: Michael Weigold, William Arens

Paperback | 26 January 2024 | Edition Number 5

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.⯠M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.⯠Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for todayâs business students.⯠â¯

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