Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
LeBron, Inc. : The Making of a Billion-Dollar Athlete - Brian Windhorst

LeBron, Inc.

The Making of a Billion-Dollar Athlete

By: Brian Windhorst

eBook | 2 May 2019

At a Glance

eBook

$14.99

or 4 interest-free payments of $3.75 with

Instant Digital Delivery to your Kobo Reader App

From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LeBron, Inc. tells the story of James's journey down the path to becoming a billionaire sports icon - his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.

Industry Reviews
Windhorst knows himself some LeBron, as he demonstrates here in detailing how a basketball player transformed himself into a shrewd entrepreneur worth well over a billion dollars . . . A fascinating look inside the prototype for the new corporate athlete
on

You Can Find This eBook In

Non-FictionSports & RecreationSporting Events & ManagementSports Teams & ClubsBiographies & True Stories BiographiesBusiness & Industry BiographiesBusiness & ManagementInternational BusinessBall GamesBasketballSport Biographies

More in Sports Teams & Clubs

Ocean Warriors - Rob Mundle

eBOOK

Ocean Warriors

eBook

$18.99

Luka Modric : Official Autobiography - Luka Modric

eBOOK

Luka Modric

Official Autobiography

eBook

RRP $19.99

$17.99

10%
OFF
Simply Red : The Funny Book of Manchester United - John Scally

eBOOK

Simply Red

The Funny Book of Manchester United

eBook

RRP $9.99

$8.99

10%
OFF
Once Upon a Toon : 18 Years Inside Newcastle United - Paul Ferris

eBOOK

Once Upon a Toon

18 Years Inside Newcastle United

eBook

RRP $30.09

$25.99

14%
OFF

This product is categorised by