The Price of Winning is a gripping non-fiction account that takes readers deep inside the high-stakes world of college hockey at SUNY Plattsburgh during the 1980s. Through detailed research, firsthand accounts, and behind-the-scenes revelations, the book chronicles the rise of a struggling Division III hockey program determined to transform itself into a national powerhouse.
At the center of the story is coach Steve Hoar, whose arrival ignited a new era of ambition, elite recruiting, and relentless pursuit of success. As the Cardinals climb toward prominence, the pressure to win begins to blur the line between dedication and desperation. Allegations of NCAA violations, secret investigations, booster involvement, and internal conflicts threaten to unravel everything the program has built.
More than just a sports story, The Price of Winning explores the personal sacrifices, leadership battles, loyalty, and controversy that often accompany competitive athletics. Packed with unforgettable personalities, dramatic moments, and the raw intensity of collegiate hockey culture, this book offers an eye-opening look at what happens when winning becomes the ultimate goal.
