Interactive Media

Cover -- Contents -- 1 Introduction -- 1.1 Brave New Media World -- 1.2 McLuhan and the Environmental Thesis -- 1.3 The Anti-Determinist View -- 1.4 On-line Social Networks -- 1.5 The Need for New Theory -- 1.6 The Aim of this Book -- References -- 2 Media, Mediation and Interactive Media -- 2.1 The Root of Media? -- 2.2 Two Different Ways to Think about Media -- 2.2.1 Artistic and Creative Media -- 2.2.2 Communications Media -- 2.4 Remediation -- 2.4.1 Immediacy -- 2.4.2 Hypermedia -- 2.5 The Essential Characteristics of Interactive Media -- 2.5.1 The Technological Convergence of Multiple Media Forms -- 2.5.2 The Digitization, Abstraction and Simulation of Old Media -- 2.5.3 The Interactive Authoring and Interpretation of Meaning -- 2.6 Summary -- References -- 3 Approaching Interaction -- 3.1 Interactive Media Today -- 3.2 Human Computer Interaction -- 3.2.1 The Conventional View of Perception and Cognition -- 3.2.2 Mental Modeling -- 3.2.3 The Model Human Processor -- 3.2.4 Execution and Evaluation -- 3.2.5 The Changing Face of HCI -- 3.3 Phenomenology and HCI -- 3.3.1 Being-In-The-World -- 3.3.2 Ready-To-Hand Vs Present-At-Hand -- 3.3.3 Computers and Cognition -- 3.3.4 Embodiment -- 3.4 Semiotics and HCI -- 3.4.1 Computer Semiotics -- 3.4.2 Semiotic Engineering Research Group (Serg) -- 3.4.3 Current Semiotic Approaches in HCI -- 3.5 Summary -- References -- 4 Affordance: A Case of Confusion -- 4.1 The Many Faces of Affordance -- 4.1.1 Gibson's Original Concept of Affordance -- 4.1.2 Norman's Concept of Affordance -- 4.1.3 Affordance in Technology Design -- 4.1.4 Clarification Or Further Confusion? -- 4.1.5 Affordance in Information Systems -- 4.2 Re-Evaluating Gibson's Original Concept of Affordance -- 4.2.1 Saving Gibson from ' The Argument from Illusion' -- 4.2.2 Distinguishing between Direct and Mediated Perception -- 4.2.3 Providing an Adequate Theory of Knowledge as Skill Acquisition -- 4.3 Summary -- References -- 5 Semiotic Theory -- 5.1 Signs and Signification -- 5.1.1 Peircean Semiotics -- 5.2 Context and Cultural Codes -- 5.3 The Structure of Texts -- 5.3.1 Layers of Meaning -- 5.4 Communication -- 5.5 Semiotics and Interactive Media -- 5.6 Summary -- References -- 6 Semiotics and Screen Based Interaction -- 6.1 The Semiotic Screen -- 6.1.1 Screen-based Media -- 6.1.2 Graphics, Symbols, and Pictograms -- 6.1.3 Visual Grammar -- 6.1.4 Moving Images -- 6.2 Case Study: Remediating Creativity -- 6.2.1 Painting as Interaction -- 6.2.2 Interaction as Painting -- 6.2.3 Zones of Interaction -- 6.2.4 Sense Making During Interaction -- 6.2.5 Discussion -- 6.3 Summary -- References -- 7 Semiotics and Interactive Environments -- 7.1 Products and Spaces -- 7.1.1 Product Semiotics -- 7.1.2 Architectural Semiotics -- 7.1.3 Wayfinding -- 7.1.4 Wayfinding, Architecture, and Interactive Media -- 7.2 Case Study: The BENOGO Project -- 7.2.1 Recreating a Botanic Garden -- 7.2.2 Discussion -- 7.2.3 In Relation to Presence -- 7.2.4 Immediacy and Zones of Interaction -- 7.3 Summary -- References -- 8 Being-with-Media -- 8.1 Preparing the Ground for Developing a Theory -- 8.1.1 The Problem of Reality -- 8.1.2 Clearing the.