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Influence

By: Mukesh Kumar Gate

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Paperback | 22 June 2026

At a Glance

Paperback
228 Pages

Dimensions(cm)
21.59 x 13.97 x 1.58

Paperback

RRP $32.99

$32.75

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Why do certain ideas feel immediately convincing? Why do some decisions seem entirely our own, even when they have been shaped by forces we barely notice?

Influence: When the Mind Decides Before It Thinks explores the hidden psychological processes that shape human judgment, belief, and behaviour. Drawing on psychology, philosophy, social dynamics, and everyday experience, the book examines how authority, emotion, language, social pressure, repetition, and familiarity quietly influence the way we think and act.

From families and relationships to education, workplaces, media, religion, and politics, Influence reveals how beliefs are formed, how conformity emerges, and how guidance can sometimes evolve into psychological control. At the same time, it offers a path toward greater awareness, ethical influence, and reflective choice.

This is a book about understanding the unseen forces that shape the human mind-and learning to see them clearly.

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