Image Makers

Advertising, Public Relations, and the Ethos of Advocacy

By: Robert Jackall, Janice M. Hirota

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Paperback | 15 September 2003 | Edition Number 1

At a Glance

Paperback
341 Pages

Edition Type
New edition

Dimensions(cm)
22.2 x 14.37 x 2.17

Paperback

$87.75

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Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Public Relations Sales & Marketing Advertising Society & Culture Media Studies Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Sociology & Anthropology History General & World History

Funhouse Mirrors The Apparatus of Advocacy
Advertising the Great War
Public Relations for Advertising The Ethos of Advocacy
Turning the World Upside Down
Advocacy as a Profession
Habits of Mind
Advocacy as a Vocation The Discernment of Representations
Make-Believe Worlds
Table of Contents provided by Publisher. All Rights Reserved.

Image Makers

Advertising, Public Relations, and the Ethos of Advocacy

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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