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Hegarty on Advertising : Turning Intelligence into Magic - John Hegarty

Hegarty on Advertising

Turning Intelligence into Magic

By: John Hegarty

eBook | 7 December 2017 | Edition Number 1

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First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many other highly successful campaigns for major brands.

This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegartys own career since the original book was first published in 2011. One new section Why Im now parking my ideas in a garage discusses Hegartys new company, The Garage. In the other new section From Unilever to the UN via a llama Hegarty talks predominantly about the ad he did for the UNs Global Goals for their Sustainable Development campaign.

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Non-Fiction Business & Management Sales & Marketing Sales & Marketing Advertising Industry & Industrial Studies Media, Entertainment, Information & Communication Industries Advertising Industry Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Communication Studies Language & Linguistics Information Technology Industries

Arts & Entertainment Design, Industrial & Commercial Arts, Illustration Illustration & Commercial Art Graphic Design

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