Growth Data Analytics Playbook

Name: Growth Data Analytics Playbook
Brand: Statsig
Price: 47.99 AUD

The Modern Guide to Finding, Measuring, and Scaling Product-Market Fit

By: Joe Kumar, Yuzheng Sun, Mengying Li

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Hardcover | 18 November 2025

At a Glance

Hardcover
254 Pages

Dimensions(cm)
15.1 x 22.4 x 2.4

Hardcover

RRP $50.59

$47.99

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A go-to guide for product and business growth.

While growth is key for survival in the tech world, training is minimal-sometimes even nonexistent-for leveraging data analytics. This book changes that.

In the Growth Data Analytics Playbook, Mengying Li, Joe Kumar, and Yuzheng Sun outline a structured approach for utilizing data insights to drive product and business growth. You'll learn actionable strategies for identifying and understanding key opportunities, enabling accurate performance measurement and informed decision-making. Mengying, Joe, and Yuzheng explore product-market fit, retention metrics, and revenue generation, along with strategies for enhancing user adoption and optimizing conversion rates. A bridge between theory and application, the Growth Data Analytics Playbook is a compelling and comprehensive guide that paves the way for sustainable growth.

Industry Reviews

"The Growth Data Analytics Playbook distills years of product growth lessons into a crisp roadmap. It teaches data scientists to surface decisive signals, equips product managers to turn numbers into action, and gives founders a repeatable path to compounding product-market fit. This book can help you transform metrics into momentum."
 
—Vijaye Raji, Founder & CEO, Statsig.

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