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Going Negative : How Political Advertisements Shrink & Polarize the Electorate - Stephen Ansolabehere

Going Negative

How Political Advertisements Shrink & Polarize the Electorate

By: Stephen Ansolabehere, Shanto Iyengar

eBook | 13 February 2024

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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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