Gino Wickman

"Vision without traction is merely hallucination."

An entrepreneur since the age of 21, Gino Wickman has had an obsession for learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses.

Based on his years of real-world experience, he created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness. He has personally delivered more than 1,900 full-day sessions for more than 135 companies, helping them implement EOS.

He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, as well as Get a Grip, Rocket Fuel, How to Be a Great Boss and What the Heck is EOS?.

Gino is the founder of EOS Worldwide, an organization that helps thousands of businesses implement EOS with the aid of an international team of over 350 professional and certified EOS Implementers and online support. There are more than 100,000 companies using the EOS tools worldwide.

What genre does Gino Wickman write in?

His books are non-fiction business and leadership titles focused on entrepreneurship, company operating systems, management, and practical tools for running and scaling small to mid-size companies.

What is the Entrepreneurial Operating System (EOS) and which book introduces it?

EOS is a practical operating system for businesses created by Wickman to help leaders gain clarity, accountability, and traction. The foundational presentation of EOS appears in Traction: Get a Grip on Your Business.

Which book should I start with if I'm new to his work?

Start with Traction for the core EOS framework. From there choose based on your role: What the Heck Is EOS? if you are an employee in an EOS company, Rocket Fuel for the leadership partnership dynamic, How to Be a Great Boss for people leaders, and The EOS Life for personal entrepreneurial goals.

Are his books part of a series or are they standalone?

They are complementary business titles built around the EOS framework rather than a narrative series. Each book targets specific audiences or topics within the same overall system and can be read individually or together for a fuller implementation.

Has Gino Wickman received recognition for his books?

His book Traction is described as award-winning and best-selling. Beyond books, his work has had wide adoption through EOS Worldwide, which supports many companies and certified implementers.