FLEX

The Modern Woman's Handbook

By: Annie Auerbach

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eBook | 18 April 2019

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224 Pages

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'A beguiling exploration of how flexibility can contribute to creativity, purpose and happiness.' Justine Roberts, founder of Mumsnet

'Straight-talking self-help... Inspiring words, practical help and a fresh way of seeing things that we'll be forcing on just about everyone we know.' Stylist

'A no-nonsense guide to thinking and behaving more flexibly in order to have a happier, better, less frenetic life' Marie Claire

As featured in Sunday Times Style, Stella, Stylist, Grazia, The Sun, Bustle, Marie Claire

Reinventing the rules for a smarter, happier life.

Flex is a creative, rebellious way to live. It's about looking at routines (like the nine to five) and social norms (like women bearing the brunt of the 'emotional load' at home) and bending and re-shaping them.

Flex is looking within and understanding yourself, your body and the patterns of your relationships, and working out how to live, earn money and be happy in a way that is perfect for you and your unique talents.

Flex is knowing that the world is changing fast. The jobs we were trained for in school won't exist in a decade. The career ladder has been replaced with the portfolio.

If you feel stuck, tired, not at your best, bored... this book is for you.
If you are burning with ideas but stuck in an environment that squashes them... this book is for you.
If you are a rebel at heart... this book is for you.

Flex is reinventing the rules for a smarter, happier future.

Industry Reviews

'Outlines the way women are working flexibly today, and how to make it work for you' Stella

'Women face more of an uphill battle with extra pressure to be perfect at home and work. Auerbach offers solutions in her book Flex.'

The Sun

'Using case studies and Annie's own experience as the co-founder of cultural insight agency Starling, Flex is full of motivation to challenge the status quo and reshape the routines and social norms women are confined by.'

Sunday Times Style

'Annie is such a hugely influential voice in the push towards a working world that looks at what people are doing, not where they are sitting. For anyone truly wanting to implement flexible working, this is a must-read.'

Mother Pukka aka Anna Whitehouse

'A beguiling exploration of flexibility and its benefits - not only for part-timers, job-sharers, and 'jittery octopus women', but for anyone who wants their life to include more empathy, creativity, purpose and happiness.'

-Mumsnet founder Justine Roberts

'Flex is an intelligent and playful manifesto for happier living in a world of distraction and overload. Thought-provoking, wise, funny and packed with surprising ideas that are genuinely useful. Highly recommended'

-Dr Mark Williamson, Director of Action for Happiness

'I've been trying to flex ever since having kids, 10 years ago. If Annie's book had been around before then, I might have started earlier. Best thing to remember is that being flexible can make you a pushover, but managing to FLEX will make you strong.'

-Susie Mesure, freelance journalist

This book didn't merely speak to me, it charmed the pants off me, immediately moved into my brain and we're getting married in the morning. Subtitled the modern woman's handbook, it argues that in a world characterised by relentless change, we should be flexible in the way we think and behave in order to create the best possible life, both at work and at home.

-Muddy Stilettos