Exploring Innovation

By: David Smith

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1 February 2015 | Edition Number 3

At a Glance

No. of Pages
360

Edition Type
Revised

Dimensions(cm)
24.4 x 18.9 x 1.8

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The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature:

A greater emphasis on what innovation involves.
A new chapter on Value Capture.
Expanded coverage on Services and Process Innovations.
Two new chapters covering Global and Green trends in innovation.
8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

About the Author

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

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