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Exhibit Labels : An Interpretive Approach - Beverly Serrell

Exhibit Labels

An Interpretive Approach

By: Beverly Serrell, Katherine Whitney

Hardcover | 22 January 2024 | Edition Number 3

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Beverly Serrell and Katherine Whitney cover the essentials of the processes of exhibit label planning, writing, design, and production. In this third edition, Serrellâs classic guide to writing interpretive exhibit labels is updated to include new voices, current scholarship and the unique issues the museum field is grappling with in the 21st century. With high quality photographs and new sections, this edition is more accessible and easier to use for all museum professionals, from label writers to museum directors to exhibit designers.

Industry Reviews

In this third edition, Beverly Serrell and Katherine Whitney remind me of what's important and challenge me to do better--with humor, humility, and references to the great work colleagues have done creating and evaluating exhibit interpretation. This book provides inspiration, examples and connections to other museum colleagues and organizations who have navigated similar interpretive labyrinths. I can't imagine working without it by my side and on my team.


Real objects and phenomena are the great differential asset of the museographic language and what gives uniqueness to an exhibition. However, written language --properly used-- is also an essential support for an exhibition with communicative capacity. This new edition consolidates the relevance of a completely essential book in this aspect.


This latest edition of Exhibit Labels serves as the perfect antidote to those who claim, "Nobody reads the labels!" Serrell and Whitney, through wonderful illustrated examples and pithy, actionable tips, inspire everyone who works for, or with, museums to craft labels that everyone will want to read!

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