Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $89
Engineering Legitimacy : How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age - Iva Petkova

Engineering Legitimacy

How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

By: Iva Petkova

eText | 18 May 2018

At a Glance

eText

$40.00

or 4 interest-free payments of $10.00 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the digital operations of fashion companies.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionSociology & AnthropologySociologySociology & Work & LabourSociety & CultureSocial GroupsSocial & Cultural Aspects of Religious GroupsBusiness & ManagementEconomicsAnthropologySocial & Cultural Anthropology, EthnographyCultural Studies
ArchaeologyIndustry & Industrial Studies

More in Sociology & Anthropology

On Death and Dying - Elisabeth Kübler-Ross

eBOOK

On Death and Dying

eBook

$11.99

This product is categorised by