Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $0
Emerging Markets : Strategies for Competing in the Global Value Chain - Robert Grosse

Emerging Markets

Strategies for Competing in the Global Value Chain

By: Robert Grosse

eText | 3 November 2015 | Edition Number 1

At a Glance

eText

$119.99

or 4 interest-free payments of $30.00 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape.

Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits.

Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available.

Online supporting resources include lecture slides that align with each chapter.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementInternational BusinessBusiness StrategyManagement & Management TechniquesEconomicsInternational Economics

Other Editions and Formats

Hardcover

Published: 3rd January 2021

View Product

More in International Business

Working for the Japanese - Joseph J. Fucini

eBOOK

Working for the Japanese

eBook

$15.99

This product is categorised by