Effective Platform Product Management

An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

By: Tabassum Memon

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eText | 12 November 2021 | Edition Number 1

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Design, strategize and implement a proven roadmap for your platforms to scale your business across multiple channels that provide a seamless, uninterrupted, and intuitive user experience for customers

Key Features

Discover the importance of platform business models and the difference between products and platforms
Explore the end-to-end platform life cycle, from forming a strategy to measuring the outcome
Unravel the key benefits of the platform business model and explore effective strategies using examples

Book Description

In the last few years, platform business models have revolutionized industries such as retail, media, and many more. Companies like Amazon, Netflix, and Spotify have changed how businesses reach out to their consumers.

With the rise of these platforms and increased use of technology, consumers prefer to search, explore, compare and choose between different options within a single uninterrupted user experience. Providing this kind of experience is difficult and almost impossible when using linear models. For this reason, modern businesses will have to adopt a platform-first approach and change how they invent, develop, and market solutions.

This book addresses a critical pillar of platform development - product management. You'll cover the difference between traditional product management and product management for platforms, while exploring the importance and benefits of the platform business model. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also cover challenges that organizations and especially product managers face when transitioning from linear products to platforms.

By the end of this book, you'll have learned the essential aspects of product management for building successful and scalable platforms.

What you will learn

Understand the difference between the product and platform business model
Build an end-to-end platform strategy right from scratch
Translate the platform strategy to a roadmap with a well-defined implementation plan
Define the platform MVP to release faster and test viability early on
Create an operating model and design an execution plan
Measure the success or failure of the platform and make iterations after feedback

Who This Book Is For

This book is for product managers, product owners, product directors, and business executives who are responsible for defining platform strategy and its day-to-day execution. The book will also be useful for change managers and program managers who are responsible for the transition from products to platforms. No prior knowledge of platform strategy or platform transitioning is required as the book will cover these topics.