E-myth Manager

Why Most Managers Don't Work and What to Do About It

By: Michael E. Gerber

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Paperback | 7 April 2004

At a Glance

Paperback
230 Pages

Edition Type
New edition

Dimensions(cm)
19.5 x 13 x 2

Paperback

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More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber - entrepreneur, author, and speaker extraordinaire - fires the next salvo in his highly successful E-Myth Revolution.

Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organisations, Gerber has discovered the truth behind why management doesn't work and what to do about it.

Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all The E-Myth Manager offers a fresh, provocative alternative to management as we know it.

It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organisation, and develop an entrepreneurial mind-set to achieve true success.

About the Author

Michael E. Gerber is the founder and CEO of E-Myth Worldwide. He is also the bestselling author of The E-Myth Manager, The E-Myth Physician, The E-Myth Contractor and E-Myth Mastery as well as a highly sought-after speaker and small business revolutionary. In his book The E-Myth Revisited, Gerber describes the E-Myth as the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs and as a result they fall victim to the fatal assumption.

Industry Reviews

"Michael Gerber's E-Myth [Mastery Program] has been a valuable tool in creating an exciting and viable corporate vision and bringing Dale Carnegie Training into the next millennium." -- Michael Crom, vice president, Dale Carnegie Training"The system [in the E-Myth Mastery Program] first helped me build the 'basics' of my business and create a real and successful organization. It has also enabled me to explore what personal 'freedom' and 'joy' can mean as chairman of our now profitable business."-- William Coleman, William H. Coleman, Inc.

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You Can Find This Book In

Non-Fiction Business & Management Ownership & Organisation of Enterprises Small Businesses & Self-Employed Entrepreneurship / Start-ups Management & Management Techniques

Acknowledgments	p. ix
Preface	p. xi
Introduction	p. xix
The Death and Dying of American Management
The Managerial Myth	p. 3
The Motivation of the Manager	p. 15
Reinventing the Work of the Manager	p. 29
The Emperor, the Manager, and the Technician	p. 55
Reconciling the Vision	p. 74
Building the Entrepreneurial Organization
Getting Started	p. 97
The E-Myth Manager's Primary Aim	p. 102
The E-Myth Manager's Strategic Objective	p. 117
The E-Myth Manager's Financial Strategy	p. 137
The E-Myth Manager's Organizational Strategy	p. 150
The E-Myth Manager's Management Strategy	p. 170
The E-Myth Manager's People Strategy	p. 185
The E-Myth Manager's Marketing Strategy	p. 211
Epilogue	p. 225
Table of Contents provided by Syndetics. All Rights Reserved.

E-myth Manager

Why Most Managers Don't Work and What to Do About It

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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