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Doing Media Research - Michael Stevenson

Doing Media Research

By: Michael Stevenson, Misha Kavka

eText | 8 January 2025 | Edition Number 1

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What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

  • A 'Fundamentals' section covering eight big topics like 'what is method?'
  • A global perspective reflected in case studies of media research in Asia, Africa and South America
  • Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
  • Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.

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Published: 8th May 2025

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

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