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Distributed Creativity : How Blockchain Technology Will Transform the Creative Economy - Marcus O'Dair

Distributed Creativity

How Blockchain Technology Will Transform the Creative Economy

By: Marcus O'Dair

Hardcover | 12 October 2018

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Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain''s transformative impact on the creative industries, including music, media, art and gaming. Drawing on interviews with 10 leading start-ups and a comprehensive review of the literature, the author examines blockchain''s impact on business models, addresses the barriers and risks, and concludes with policy recommendations that will help unlock value in the UK''s creative economy.

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