Digital Marketing with Drupal

The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

By: Jose Fernandes, Dries Buytaert

Write A Review

eText | 4 March 2022 | Edition Number 1

At a Glance

Format
ePUB

eText

$45.09

or 4 interest-free payments of $11.27 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal

Key Features

Learn to apply the most successful marketing techniques using real-world examples of a Drupal development agency and an e-commerce store
Work through Drupal's checklist of nearly 300 essential marketing activities to ensure no task is overlooked
Integrate Drupal with other third-party marketing applications and systems

Book Description

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.

Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including email marketing, marketing automation, CRM integration, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll find out how you can apply them to your own Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.

By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve digital marketing success.

What you will learn

Learn the most successful digital marketing techniques
Create your digital marketing plan with the help of Drupal's digital marketing checklist
Set up, manage, and administer all the marketing components of a Drupal website
Develop and implement an e-commerce marketing strategy for your Drupal Commerce store
Manage your daily marketing activities using Drupal
Understand the dos and don'ts of developing your Drupal websites, modules, and themes
Learn how to start personalizing customers' digital experience

Who This Book Is For

This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.